Social Media Can Make You Money…

Proving that Pinterest is for Brides, Oscar de la Renta’s team began “live-pinning” photos to a designated bridal board. 
“Pinterest has got a lot of momentum right now, and we want to be involved with people [and platforms] who have momentum, ” admitted Alex Bolen, Oscar de la Renta CEO.
And the tumblverse sighed collectively.

Proving that Pinterest is for Brides, Oscar de la Renta’s team began “live-pinning” photos to a designated bridal board

“Pinterest has got a lot of momentum right now, and we want to be involved with people [and platforms] who have momentum, ” admitted Alex Bolen, Oscar de la Renta CEO.

And the tumblverse sighed collectively.

Online retailers have long gathered behavioral metrics about how customers shop, tracking their movements through e-shopping pages and using data to make targeted offers based on user profiles. Retailers in meat-space have had tried to replicate that with frequent shopper offers, store credit cards, and other ways to get shoppers to voluntarily give up data on their behavior, but these efforts have lacked the sort of data capacity provided by anonymous store browsers—at least until now. This holiday season, shopping malls in the US have started collecting data about shoppers by tracking the closest thing to “cookies” human beings carry—their cell phones.

The technology, from Portsmouth, England based Path Intelligence, is called Footpath. It uses monitoring units distributed throughout a mall or retail environment to sense the movement of customers by triangulation, using the strength of their cell phone signals. That data is collected and run through analytics by Path, and provided back to retailers through a secure website.

Location data from a cellphone signal shows where the phone has travelled…

In the US, Footpath is being trailed in two malls by Forest City, a mall real estate company that owns malls and shopping centers nationwide. Promenade Temecula in Temecula, California, and Short Pump Town Center in Richmond, Virginia are the sites of choice; the trial starts today, and will run through New Years. In a written statement, Forest City’s spokesperson Lindsey Cottone said that Forest City was being “totally transparent” about the trial, posting signage to “inform customers that the survey is taking place.”

Although personal information of shoppers remains anonymous, depending on key definitions it may actually be illegal.  Issues of privacy aside, it’s also just pretty creepy, no?

(Source: azspot)

thephilter:

“McMarket Share Grab of the Day: In what is likely a direct response to KFC’s ad spot blasting its “pressed, formed nuggets,” McDonald’s has announced that it will be adding popcorn chicken to its national menu starting next year.
The all-breast-meat Chicken McBites, which the fast food chain has been testing in Detroit for the past few months, will be made available to the rest of the country for a limited time starting this spring.
McDonald’s hopes to take a big bite out of KFC’s mostly unchallenged popcorn chicken business. Getting back at the brand for making fun of McNuggets would merely be the fried icing on the cake.
In related news, the intentionally sporadic McRib is back again for a limited time. “Bringing it back every so often adds to the excitement,” McDonald’s US director of marketing Marta Fearon told the Associated Press.
Truth is, they probably have to stop every so often to make sure the animal they make it out of hasn’t gone extinct. (Think smaller. And more legs.)
[eater / ap]”

Let’s take a trip back to the original pink goo post. Yum.

thephilter:

McMarket Share Grab of the Day: In what is likely a direct response to KFC’s ad spot blasting its “pressed, formed nuggets,” McDonald’s has announced that it will be adding popcorn chicken to its national menu starting next year.

The all-breast-meat Chicken McBites, which the fast food chain has been testing in Detroit for the past few months, will be made available to the rest of the country for a limited time starting this spring.

McDonald’s hopes to take a big bite out of KFC’s mostly unchallenged popcorn chicken business. Getting back at the brand for making fun of McNuggets would merely be the fried icing on the cake.

In related news, the intentionally sporadic McRib is back again for a limited time. “Bringing it back every so often adds to the excitement,” McDonald’s US director of marketing Marta Fearon told the Associated Press.

Truth is, they probably have to stop every so often to make sure the animal they make it out of hasn’t gone extinct. (Think smaller. And more legs.)

[eater / ap]”

Let’s take a trip back to the original pink goo post. Yum.

Breast Cancer Awareness: Some Corporate Campaigns Unclear on the Concept
Sometimes  the right idea goes somehow awry.  Now don’t get me wrong: I am totally against cancer, but I have to agree with this article that it seems  that it’s easier to wear pink than to think. Another campaign that  seems (to me at least) in poor taste is Dannon Yogurt’s “Cups of Hope” - It really makes my  sons giggle and embarrasses my daughters to no end.  So we switched to Stoneyfield.

Breast Cancer Awareness: Some Corporate Campaigns Unclear on the Concept


Sometimes the right idea goes somehow awry.

Now don’t get me wrong: I am totally against cancer, but I have to agree with this article that it seems that it’s easier to wear pink than to think.

Another campaign that seems (to me at least) in poor taste is Dannon Yogurt’s “Cups of Hope” - It really makes my sons giggle and embarrasses my daughters to no end.  So we switched to Stoneyfield.
nationalpost:

The Michelin Man walks with other advertising mascots after being inducted in the New York Advertising Week’s Walk of Fame as its “Icon of the Year”, on its 113th birthday, in New York, October 4, 2011. (Photo: Emmanuel Dunand/AFP/Getty Images)

Anathema to OccupyWallStreet?

nationalpost:

The Michelin Man walks with other advertising mascots after being inducted in the New York Advertising Week’s Walk of Fame as its “Icon of the Year”, on its 113th birthday, in New York, October 4, 2011. (Photo: Emmanuel Dunand/AFP/Getty Images)

Anathema to OccupyWallStreet?

The Devil made me post this…

unconsumption:

Via poptech:

PepsiCo unveils the world’s first 100% plant-based, plastic-free bottle (via curiositycounts) 


Wow.  This is big.  Like that noisy, compostable SunChips bag.  Or the fluoridated tap water bottled as Aquafina.  Pepsi’s new motto: We’re trying to own the world. But in a good way.

unconsumption:

Via poptech:

PepsiCo unveils the world’s first 100% plant-based, plastic-free bottle (via curiositycounts

Wow.  This is big.  Like that noisy, compostable SunChips bag.  Or the fluoridated tap water bottled as Aquafina. 
Pepsi’s new motto: We’re trying to own the world. But in a good way.

(via motherjones)

nevver:

Penguin Classics
"But thanks to Twitter, YouTube and Facebook, social media has arrived as a justifiable expense for businesses looking to do whatever it is that’s intended to replace advertising. And as a result, people who should know better -– many of us who have some understanding of how social media actually works –- are busy working for companies who want to turn this social landscape back into a marketplace."

Douglas Rushkoff (via azspot)

The point made is that the Internet is a social organism and as such is continually growing and changing.  We are social creatures and need the connections and relationships to people not things. We seek this out from our caves.  But we must understand that business will always be tapping into whatever is reaching people.  It’s what they do. And as things change, they remain the same.  “The love of money is the root of all evil.”  Yes, business will come in and try to steal the very relationships we were trying to build.  Can we stop them from trying to make a buck off our friends?

(via azspot)